A Little About Me

A marketing professional and creative with a love for travel, the outdoors and great storytelling. With over eight years of experience across marketing, social media and brand development, I specialise in campaigns that connect brands with people in a meaningful way. My background spans travel and hospitality, product-led brands, and purpose driven businesses, with extensive experience in product marketing, advertising and multi-channel campaigns across social, web, email and paid media.

I have a passion for photography, content creation and copywriting, using strong visuals and clients voice to bring brand stories to life. Alongside this, I’ve worked hands on in brand design and identity development, shaping tone of voice, visual direction and strategy from the ground up.

Sustainability is close to my heart and is central to my work, having collaborated closely with conscious brands and the circular economy, supported by my certification from the Circular Economy Institute. Whether I’m building a brand, launching a product or crafting content for a campaign, my focus is always on creating thoughtful, impactful marketing that feels authentic, engaging and built to last.